
Most users primarily consume news in text throughout all countries because of technical problems and small screens.
United States social media trends for news is rising and is consistent among other top countries Facebook and Youtube are significantly the most popular social media sites for news and for use in general.
Brazil is the leader in sharing news via email or social network, but the United States is the number four country with 35 percent. It is clear the United States gets news online, and their top brands are Yahoo, local newspapers, and Fox News. 35 percent of people get news on at least two digital devices, and 12 percent use three or more devices. While mobile is not the main way of accessing online news yet (the U.S. rate is 17 percent), this number is certainly rising.
Fun News is Just as Popular as Entertainment News across Countries.
One may think that people just want to look at serious news, to learn about topics they think would be helpful to their daily lives. This study shows that fun and entertainment news are both types of news that people enjoy. In the U.S. 16% of people like fun news and 15% of people like entertainment news. Across the countries, these percentages are very close together, with a slight edge to fun news. Journalists should consider this market of users when sharing news.
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